Apple “Jak” shoes are Portugal’s simple, slow fashion shoes selling at Selfridges in London

Premium Portuguese sneaker brand JAK is set to make its highly anticipated UK debut, launching exclusively at the iconic Selfridges department store. Known for its minimalist aesthetic, superior Portuguese craftsmanship, and sustainable ethos, JAK is bringing its timeless footwear designs to the British market for the first time. The shoes are made from apple skin and natural leather.

Founded in Lisbon, JAK has built a loyal following across Europe and beyond, celebrated for its high-quality leather sneakers, ethically sourced materials, and direct-to-consumer model. With Selfridges as its first UK retail partner, the brand is taking a bold step into one of the world’s most influential fashion capitals.

“We’re thrilled to introduce JAK to the UK, starting with such an esteemed partner as Selfridges, our commitment to quality, design, and responsible production aligns perfectly with the values of the modern consumer. We can’t wait for UK shoppers to experience JAK’s understated yet luxurious footwear firsthand,” says Isabel Henriques da Silva Co-Founder & Creative Director of JAK. 

 

JAK will be available at Mens Footwear Department, 1st Floor Selfridges London from 14th April. The collection will also be accessible online via the JAK UK Website.

What we love about JAK: let’s start with apples…

JAK is a Lisbon-based footwear brand redefining premium sneakers through high-quality craftsmanship, sustainable sourcing, and timeless design. Designed in Portugal and crafted in family-owned factories, JAK shoes embody a commitment to style, comfort, and ethical production.

JAK firmly believe that it is possible to live more sustainably, consuming less and making better choices, for them and for the environment. Since 2014, on a daily basis, they question (and change) what goes into their products, where it comes from, how it is transformed and by whom. That is how they add value, that is how they make an impact.

Here’s the list of the most important materials in their products:

AppleSkin™ : From Italy, near Florence, Mabel Industries takes apple cores and peels and integrates them into a 550gr/sqm material with the same mechanical resistance as any other synthetic fabric. Made of up to 24% apple and 19% cotton. Each Kg of apple residuals used to substitute PU, saves 5,28Kg of CO2.

onSteam® Microfibre:  A vegan alternative where JAK  needed a high performance material. Oeko-Tex® Standard 100 certified and sourced in Arnedo, Spain. Incredible moisture absorption, 100% breathable, quick drying, ultra-soft feeling and Hypoallergenic. You can wear these linings from Moron without socks, all day and you can find them on all JAK vegan sneakers.

Leather:  JAK source leathers from Portugal and Italy, and only work with tanneries certified by the Leather World Group that comply with REACH regulations. We make sure our hides are sourced and tanned responsibly and sustainably and that we know where they come from, always as a byproduct of consumption with less impact on the environment and no harmful chemicals.

Leather Midsoles: Vegetable tanned leather midsoles. Only natural oils are used tanning this high quality cow leather. They age well, breathe better and perfectly adapt to your feet overtime. Sourced in Portugal.

Organic Cotton Knit:  Certified GOTS organic cotton, sourced in India and Turkey. Knitted and dyed in Portugal, Barcelos by NGS Malhas according to the best in class sustainability practices, low water consumption and environmentally friendly dying processes. Your can find this fabric in their sweaters.

Organic Cotton Canvas:  Woven and dyed in Alicante, Spain and made of 100% GOTS organic cotton, this breathable and washable fabric presents the perfect combination of sturdiness, flexibility and softness. They use it on the uppers of their vegan sneakers.

SBR ECO Rubber Soles:  Sourced in Felgueiras, Portugal and made by Bolflex. These SBR Rubber soles incorporate up to 70% recycled rubber. They match a perfect balance between comfort, abrasion and flexibility resistance for a long and durable usage.

Cork: Cork is a 100% rapidly-renewable and recyclable natural resource and JAK use on the base of all their  sneakers. Cork is made of suberin cells, which are filled with an air-like gas that makes 90% of its volume. Cork is the perfect insulation material for shoes with added hypoallergenic & anti-fungal properties.

So much to love and wear proudly on your feet!

::JAK website