Life at Neom, a 15-minute city in Saudi Arabia: looks like a penal colony says X user

American influencer moves to Neom with her family, showing us what life is like the new Red Sea city called The Line. X users say it looks like a prison.

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Saudi Arabia is pouring billions of its oil profits from its family-owned oil business Saudi Aramco to make Saudi Arabia an attractive destination for Westerners. Saudi Arabia wants to rival the United Arab Emirates in its openness to Western values and business. It was not long ago (6 years ) that Saudi Arabian women were allowed to drive. But now with the investment into Saudi Arabia’s mega-developments called Neom, the country has started inviting and paying American influencers to live in the15-minute city being created at the Red Sea, called The Line.

South Africa influencer Jessica Ashley Herman has moved into a Neom complex in Saudi Arabia with her family, and commenters on social media, X are not kind. “Low security prison vibes,” writes one user.

“Is this supposed to convince people to work out in the desert for a penal colony?”

Below is the video she posted on TikTok.

“Looks like nothing any sane person would want to live the rest of one’s life.”

“Dude this is the stuff of nightmares.”

“Oil pipeline camp vibes.”

“We were promised stuff from an 80s sci-fi film and we got an 80s office park.”

Planned cities are difficult to build. When the United Arab Emirates built Masdar as the world’s first zero-carbon city, good thing they kept the flop of a city small. It never became a thing, and when engineering students moved into it they weren’t even allowed to write about it and its problems. We did have a secret submission years ago. It’s posted here.

So what about you? Think you will relocate to Saudi Arabia?

Saudi Arabia is investing billions to make the desert and Red Sea area the playground for the rich and famous hoping it can become the new Cannes. We believe that a city without a purpose and a heart will flop.

Also worth noting, the Houthis had been firing rockets at Saudi Arabia before they took up the cause to support the Hamas and fire rockets at Israel. If Saudi Arabia can’t join some peacekeeping force ASAP no westerner will want to set foot anywhere close to the Red Sea.

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